Enter the "show blogs"
Reuters notes that “CBS.com is bringing viewers into the blog universe as a new way of giving its audience insider information and exclusive looks behind the scenes of some of CBS’ biggest hits.
Nancy Tellem, president of CBS Paramount Network Television Entertainment Group, tells Reuters that the blogs are a “bonus for the network’s viewers that reward their loyalty and interest.” “Blogs are a great way to bring the millions of viewers who enjoy our programming into the creative process,” she said.
Corey Miller, executive
story editor for "CSI Miami Guatemala
“Threshold,” “NCIS” and “The Amazing Race: Family Edition” are among the shows that will offer blogs in the future.
Yes, this is interesting—up
to a point. CBS should be commended for embracing the Web 2.0 mindset, but my
initial impression of these “show blogs” is that they’re yet another exercise
in one-way communication between the networks and viewing audiences. No
comments are allowed, for instance, which at the very least would be entertaining
for the reality TV crowd doubtless drawn to the Survivor Guatemala
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