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05/09/2006

In loving memory: JKL Blog

I februari 2004 sjösattes Sveriges första företagsblogg, JKL Blog. Ett intensivt arbete föregick den historiska händelsen av främst Billy McCormac som med sin erfarenhet av amerikanska bloggar insåg före många andra hur stort fenomenet skulle komma att bli även i Sverige.

Några milstolpar i den, relativt bloggfenomenets totala livsålder, anrika historia JKL Blog har, är bland annat december 2003, då en intern testperiod inleddes. I februari 2004 blev bloggen offentlig och rönte mycket uppmärksamhet, dels i bloggosfären men också i tryckta medier. Under de dryga två år bloggen varit igång har vi uppmärksammats kontinuerligt. En av de bättre intervjuerna som har gjorts är Constantin Bastureas med Billy.

I september 2005 lade vår medarbetare Laura Sprechmann fram uppsatsen ”Corporate blogs – how they support strategic communication” vid University of London. Vid årsskiftet 2005/06 gjorde kollegorna på Oslokontoret en ordentlig satsning på bloggen, vilket rönte uppmärksamhet i norsk dagspress.

Idag beräknas antalet svenska bloggar vara uppemot 15-20 000. För de flesta beroende och påverkade av det offentliga samtalet, är det är lika självklart att bevaka och analysera bloggosfären som tryckta och etermedier.

Som internt arbetsverktyg på JKL har bloggen fungerat väl, och vi använder nu erfarenheterna såväl internt som i arbetet för våra uppdragsgivare och nätverk. Vi är övertygade om att bloggen kommer fortsätta vara ett självklart kommunikationsverktyg, men i likhet med andra ständigt utvecklas och förfinas. Bloggens styrka vilar till stor del på dess fenixska natur – osentimental födelse och död. Den ska inte vara någon institution, vilket vi med vår nedstängning idag vill understryka. Bloggen är död – leve bloggen!

Tove Lifvendahl
Redaktör emeritae JKL Blog

May 9, 2006 in Inlägg på svenska | Permalink

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» JKL slutar blogga from Webbrådgivare Fredrik Wackå
JKL Blog läggs ner, meddelar PR-byrån i dag. Den har förefallit nedlagd ett bra tag nu så det var nog dags att göra det officiellt. JKL påstår att det var Sveriges första företagsblogg vilket är direkt felaktigt. Jag var själv ... [Read More]

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» JKL blog lägger ner from bisonblog
Idag läggs en av föregångarna inom svenska företagsbloggar ner. Tove Lifvendahl skriver en sammanfattning av bloggens två levnadsår som hon avslutar:Som internt arbetsverktyg på JKL har bloggen fungerat väl, och vi använder nu erfarenheterna såväl inte... [Read More]

Tracked on May 9, 2006 6:22:33 PM

» New PR Comm Blogs - April 2006 from PR meets the WWW
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Comments

måste erkänna att det känns lite vemodigt...but it was good while it lasted!

Posted by: Billy McCormac at May 9, 2006 1:54:09 PM

Dette er definitivt ikke vanlig å lese om...stort sett hører vi vel bare om alle som nå skal satse stort på blogging som en del av dialogen med kunder og viktige interessenter...men, men...lykke til videre!

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15000-20000 bloggar, antar jag att ni menar. Knappast 15-20000 :-)

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