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Why journalism needs PR

"Members of the fourth estate may love to hate the world of public relations but without it they would struggle to fill their newspapers," argues Julia Hobsbawm in the Guardian.

"Journalism loves to hate PR. It has become the norm in the media to knock us, whether for spinning, controlling access, approving copy, or protecting clients at the expense of the truth. Yet journalism has never needed public relations more, and PR has never done a better job for the media." Billy McCormac

January 30, 2004 in Posts in English | Permalink