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Pitching blogs now a reality in Sweden

First media monitoring company Observer announced that it will begin monitoring weblogs. Now a Swedish blog, Researcher.se, has announced that it wants to receive press releases. It's an interesting development, to be sure. The blogger in question, however, might want to narrow the scope of his rather broad invitation. For instance, which businesses is he interested in?

Regardless, hats off to Niclas for being so straightforward and seizing the initiative. Have any other Swedish bloggers out there been pitched to or received press releases? //Billy McCormac

November 24, 2004 in Posts in English | Permalink


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» Researcher uppmärksammas av PR-blog from Researcher
JKL blog har uppmärksammat min lilla postning om att jag gärna tar emot pressreleaser och nyhetsidéer... JKL Blog: Pitching blogs now a reality in Sweden. Jag är nog mest förvånad över uppmärksamheten och tackar tillbaka :). [Read More]

Tracked on Nov 24, 2004 2:49:16 PM


Dear Billy...

I am doing an online research about Blogs and PR.

Nice post.

Posted by: Octavio Isaac Rojas Orduña at Nov 24, 2004 1:40:57 PM

Well. The thing is that my blog is about advertising, media and the trendwatching I, as a researcher/planner/copywriter, do for a living. So the posting was just a logical development since my blog is visited by a large number of reader since it's one of the news-sources for Bold.se and dab who writes a lot of comments is Adland (ad-rag.com).

Posted by: N/. at Nov 24, 2004 2:46:40 PM

I was just (happily) surprised. It's the first time I have seen a blog openly invite pitches. I think it's a big step forward for the Swedish blogosphere.

Posted by: Billy McCormac at Nov 24, 2004 3:24:32 PM

Billy, I've been approached several times by people pitching for example books and services to me. For someone in PR, it is very educating to be on the receiving end of a pitch, since I am normally on the other end. I have gotten press releases and all sorts of stuff, but nothing from anybody in Sweden.

Some bloggers are actually pitching me by sending their blog posts via email to me, which I consider being very close to spam.

Posted by: Hans Kullin at Nov 24, 2004 4:20:56 PM