PR pros weigh in on blogs

Blog Relations, a London-based content consultancy, recently surveyed 50 PR professionals worldwide on their attitudes toward “blogs as a business communications tool.”

Six in ten respondents believed that a “disgruntled employee or a dissatisfied customer could use a blog to damage a company’s reputation.” Eight in ten said that blogs, if used correctly, “can be a useful communication tool for businesses.”

Blog Relations notes that two corporations, Dell and Land Rover, each had faced blog-related reputational crises while the survey was under way. More than 50 percent of respondents observed, quite correctly in my opinion, that “businesses in general have not yet woken up to the threat posed by blogs.”

Finally, eight in ten respondents believe that “businesses could benefit from setting up their own blogs.”

//Billy McCormac