Why companies should use RSS

From the New Venture Marketing Blog: "RSS enables companies to communicate more effectively with each of its specific audiences from customers, employees, and partners to editors, analysts and investors. It also has the hidden value of improving a company's online presence and the companies ability to be found on the Internet. Today many large companies, such as Cisco, IBM or Boeing use RSS in their communications arsenal, but small companies can use it too, and perhaps, to even greater advantage.

Almost any bit of information can be sent out via an RSS feed and in almost any media format. A company's press release, new software rev or a security alert can be sent out in text form by RSS as can audio content via an .MP3 reader (such as the Apple iPod) or video via, say, your cell phone. RSS feeds and readers allows you to deliver media rich messages that make content more attractive and powerful, says RSS expert Rok Hrastnik, and he is right."

//Billy McCormac